Hi, I'm Anuj Arora
Backend-Specialized Full-Stack Developer
Backend-Specialized Full-Stack Developer with extensive experience in designing and building scalable systems using GoLang and Ruby on Rails. While my primary expertise lies in backend architecture, I possess solid frontend capabilities in ReactJS, enabling me to contribute effectively across the entire development stack.
Download ResumeWork Experience
Lead Engineer (Samsung Ads)
Samsung Research Institute, Bangalore
- Designed and developed an Authorization Service from scratch in Go, handling 200+ requests per second with p99 latency of 20ms.
- Integrated Prometheus metrics into Samsung DSP application and built Grafana dashboards.
- Developed and optimized CI/CD pipelines using GitHub Actions.
- Enhanced geo-targeting capabilities in the Samsung DSP, expanding coverage to 50+ countries with potential revenue impact of $8.4M.
- Enhanced advertisement campaign pacing by introducing custom date-based budget allocation.
- Executed multiple migration and maintenance tasks for Samsung DSP.
Featured Projects
Local Events Based Advertisement Creative Generation
Samsung Ads Hackathon project that dynamically generates hyper-relevant ad creatives by integrating Amazon Bedrock's generative AI with PredictHQ's real-time event data API.
GraphQL Inspector
Built a GraphQL schema governance system during an internal hackathon, which won a special award and was later productionized. Integrated into CI/CD pipelines.
Get In Touch
I'm always open to discussing new projects, creative ideas, or opportunities to be part of your visions.